Who are Rayzit?
Rayzit is a rapidly growing startup headquartered in Orlando, Florida, founded by brothers Fred and Travares Bethel. Fred Bethel brings extensive experience in sales, marketing, and entrepreneurship, having achieved significant success in these fields. Travares Bethel complements this with a distinguished military career, emphasizing his leadership and strategic skills. Together, they leverage their diverse expertise and deep commitment to supporting churches, charities, NGOs, and local communities. Their shared dedication to philanthropy drives Rayzit’s mission to enhance charitable giving and support impactful causes through innovative solutions.
The Challenge:
Recent global challenges have significantly impacted local communities, churches, charities, and NGOs, leading to a stagnation in global donations over the past few years. In times of economic uncertainty, securing and justifying charitable contributions becomes increasingly difficult, especially when donors face concerns about the transparency and effectiveness of how their donations are used. Furthermore, the traditional donation methods often lack ease and convenience, deterring potential contributors. Rayzit was established to address these multifaceted issues. Its mission is to simplify the donation process, making it easier for individuals to contribute while enhancing transparency and accountability. By introducing more accessible and innovative ways to give, Rayzit seeks to restore trust and confidence in charitable giving, ensuring that donations can have a meaningful and positive impact.
The Solution:
Redev was the ideal partner for Rayzit, leveraging their deep expertise in the financial sector, payment integration systems, and mobile application development. To address the challenge of boosting donations, Redev introduced the innovative Roundup Donations feature using advanced Open Banking APIs. This feature allows donors to set daily or weekly roundup limits, automatically rounding their bank transactions to the nearest dollar and donating the spare change. This "change for change" concept ensures a steady stream of contributions with minimal impact on donors.
To further enhance transparency and build donor confidence, Redev created Funding Pages within the donation app. These pages provide users with clear insights into how their contributions are being used, offering detailed visibility into the impact of their donations. Additionally, Redev optimized the UI/UX design to ensure a smooth and intuitive donation process. This streamlined approach not only simplifies the act of giving but also fosters trust and encourages more active participation in charitable contributions.
Redev’s deep understanding of our challenges was key to our project’s success. Their expertise in the financial sector and integration of Open Banking APIs gave us a competitive edge. The Roundup Donations feature and intuitive UI/UX design received outstanding feedback, especially from our target audience. Redev’s guidance was crucial, providing us with the tools and insights needed to meet our launch goals on time.
Fred Bethel
CEO, Rayzit